How Much is SEO and why is it important?

Building a website without considering SEO is like constructing a beautiful home without an address—no one will find it. A visually appealing site built with the latest tech won’t attract visitors unless it’s optimised for search engines.

SEO is essential for laying a strong foundation for future organic traffic growth. Implementing SEO best practices from the start ensures your site ranks well, avoiding the tedious and costly process of retrofitting SEO after launch.

Key Considerations for an SEO-Friendly Website

Keyword Research & Page Optimisation

Before you even start building your website, keyword research is crucial. It helps you understand what your target audience is searching for, allowing you to tailor your content to attract them. Keywords form the backbone of your content strategy, making your site more discoverable by search engines.

Clean Code

Clean, well-structured code is vital for SEO. It ensures that search engine algorithms can easily crawl and index your site. This not only helps with rankings but also contributes to faster page load times and a better user experience (UX). Avoid using drag-and-drop builders that often add excessive code and slow down your site.

Mobile-First Design

With over 60% of web traffic coming from mobile devices, mobile-first design is critical. Search engines prioritise mobile-friendly sites for ranking. A mobile-first approach ensures a seamless experience across all devices, faster loading times, and improved SEO performance.

Optimal Website Architecture

A well-structured website enhances search engine visibility and user experience, leading to better engagement and conversions. Key elements include:

  • Logical Hierarchy of Pages: Organise your site with a clear hierarchy, resembling an inverted pyramid, to help search engines understand the relationship and importance of pages.
  • Clear Navigation Paths: Ensure intuitive navigation with menus, breadcrumbs, and internal links to guide users smoothly through your site.
  • Strategic Internal Links: Distribute link equity and improve the visibility of important pages by placing internal links strategically.
  • Flat Site Structure: Keep all pages within a few clicks of the homepage to make crawling and indexing more efficient.

Technical SEO

Technical SEO involves ensuring that search engine crawlers can find and index your site’s pages. Important elements include redirects, XML sitemaps, and robots.txt files.

Integrating SEO into the Design Process

  1. Customer Research: Understand your ideal customer to create a customer-centric website.
  2. Keyword Research: Use insights from customer research to align keywords with all stages of the buyer journey, guiding site structure and content needs.
  3. Website Architecture & Internal Linking: Develop a structure based on keyword research, aligning with target customers and SEO best practices.
  4. Technical SEO: Implement redirects, create an XML sitemap, and configure a robots.txt file.
  5. Pre-Launch & Post-Launch: Use crawling tools to check for broken links before launch, and monitor organic traffic and keyword rankings post-launch to address any issues promptly.

Don’t Let SEO be an Afterthought

SEO and web design go hand-in-hand. Trying to implement SEO after your site is live can lead to traffic disruptions and temporary drops in search rankings. It’s much more effective to integrate SEO from the beginning, ensuring a solid foundation for attracting and converting the right traffic.

Our SEO Packages

At SEOlution.AI, we offer comprehensive SEO services integrated into our web design process. On average, our customers pay around £350 per month. This includes:

  • Keyword research
  • Up to 15 backlinks added per month
  • 1 blog post every two weeks
  • Google Analytics implementation (if not already in place)
  • Onsite optimisation

What sets us apart is our flexibility. We work within your budget to achieve the best possible results. Tell us your monthly budget, and we’ll tailor our services to meet your needs, ensuring you get the most out of your investment.

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